Information We Collect
Alpha & Omega collects a variety of information regarding our current and former customers and visitors across our website and storefront, including:
Contact information you provide directly to us, such as your name, address, phone number, and email address.
Shopping information, such as the items you purchase and browse, payment method and payment information, billing and shipping address.
Account information, such as the contact and shopping information listed above as well as your account password, wishlist items, back in stock notification requests, past orders, gift card balances, and saved payments information.
Demographic information, such as age, birth date, and ZIP code.
Automatically collected information, such as internet protocol (IP) address used to connect your computer to the Internet, browser type and version, operating system and platform, and information about your browsing and shopping behavior. Additionally, we track website usage data such as the date and time of visit or use, how navigation and search features are used, the pages and items viewed, and items purchased.
How We Collect Information
We collect information through our website and in our store. We also obtain information from you and from third parties.
You provide information when you make a purchase, create an account, visit or contact us, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or consultation or sign up for emails.
Third parties, primarily analytics platforms and advertising networks and cooperatives, provide information about you, such as how you engage with our website, product, and services.
Social media platforms and networks that you use in connection with our website, such as Facebook, Twitter, Pinterest, and Instagram provide Alpha & Omega with information about you. Please separately review the privacy policies and settings of the social media platforms and networks that you use.
Cookies and automatic methods provide information about you when you visit our website, open an email sent from us, or click on an advertisement we serve you. Methods we use include cookies, small data files that are stored on your hard drive or in connection with your Internet browser. We also use web beacons to send information from your computer, tablet, phone, or other device, such as when you visit our website or open a marketing email we send you, back to our server.
How We Use Information
We use the information that we collect to provide you with the best possible products and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:
To respond to your customer service inquiries
To keep you informed of updates about your purchase
To personalize your experience with our website
To improve our website
To improve our customer service standards
To improve our product and/or develop new product
To process transactions
To verify individual identity
To potentially prevent fraudulent activity
To provide you with personalized offers, promotions and advertisements directly or through our third party partners
To send periodic marketing emails and surveys
To invite you to events and in-store activations
How We Share Information
We may share the information we collect, both aggregate and de-identified information:
With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and advertising services.
With select partners as a part of cross-promotional opportunities.
How We Protect Your Information
We implement security measures to protect your information, including using a secure server and encrypting all payment information into our payment gateway providers’ database. It’s important to note that no method of transmitting information over the Internet or storing information is completely secure. Therefore we cannot guarantee the absolute security of this information.
Sharing and Communication Choices
We want you to know how your personal information is used and shared. You may send an email to firstname.lastname@example.org to request access to personal information held about you by Alpha & Omega. We also offer choices directly and through our partners for tracking and communication preferences.
Online Advertising: We strive to only work with advertising partners who offer transparent options for editing preferences and opting out. Please note you must separately opt out on each individual device you use. You can manage the advertising preferences for some of the advertising partners we work with by clicking here: http://www.networkadvertising.org/managing/opt_out.asp
Social Media: We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand how these platforms and networks share your information with us.
Email: You can opt out of marketing or advertising emails by utilizing the “unsubscribe” link in marketing or advertising emails you receive from us.
Account Information: If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features available there.
Updates To This Policy